The 54th IFFI has a VFX and Tech Pavilion!

The Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur, inaugurated the VFX and Tech Pavilion at the 54th International Film Festival of India (IFFI) in Goa. This is the first time that the VFX and Tech Pavilion has been established as part of Film Bazaar history by NFDC at IFFI. The pavilion will showcase some of the most dynamic, immersive, and cutting-edge advances in filmmaking technology in the fields of animation, visual effects, virtual reality, and CGI.

During the inauguration, the Minister inspected various sections of the Pavilion, including the Cine Museum, Viewing Zones of Amazon Prime and Netflix, among others. He also took a demonstration of full-frame Cinema Line Cameras of Sony and interacted with young filmmakers selected under the 75 Creative Minds of Tomorrow initiative. Additionally, he interacted with selected authors in the Book to Box section of the Tech Pavilion.

I&B Minister taking a live demonstration of full frame Cine Camera

n a recent statement, Shri Thakur highlighted how India has grown from being the 10th to the 5th largest media and entertainment economy, which he described as phenomenal. He also expressed confidence that with the talent and volume of film and media content produced in the country, India is on track to become the 3rd largest Media and Entertainment Industry in the world soon.

The Minister emphasized that India is embracing new technological interventions and innovations in film production, making it the most sought-after destination for film shoots and post-production. He attributed this success to the youth and children’s talent and the innovation of industry leaders. Furthermore, the Minister stressed the importance of ever-evolving technology in media and filmmaking. He stated that India is a country of storytelling, and people like and consume immersive, creative, and original content.

He also urged content creators to focus on informing and educating their audiences alongside entertainment. Shri Thakur also mentioned that India is a hub of post-production and that the newly established VFX and Tech Pavilion will further augment post-production in filmmaking.

I&B Minister taking a virtual demonstration of VFX Technology

The experts from creative and AI fields will showcase the possibilities and advancements in moviemaking. They will devise virtual worlds, create intelligent characters, and offer personalized experiences to reveal the magic beyond the camera.

Esteemed brands such as Google Arts and Culture, Netflix, and Amazon are among the participants this year.