The ponda market caters to the people of neighbouring areas such as Shiroda, Dhavli, Khandepar, Usgao, Ganjem, Bethora and other villages that lie on the outskirts of Ponda taluka.
Besides the usual market that fills up every day, the place sees more vendors on Wednesdays and Saturdays where people from villages such as Khandepar, Vagurme, Keri, Savoi- Verem, Usgao come to the market to sell their local produce. Their local produce usually contains items ranging from local spices such as kokum to varieties of green vegetables.